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Post by juthi52943 on Dec 27, 2023 22:22:59 GMT -7
The brand aims to personalize its email campaigns to improve performance and optimize its diverse customer base, which ranges from designers and wedding planners to happy couples and housewives of all sizes. She designed four email campaigns focused on these signature boxes to meet trending preferences. The interior design brand provides ShareThis with a long list of clients. ShareThis analyzes each customer. Against a list of furnishing and design categories that Job Function Email List align with the brand's goals and assigns a category interest score to each customer based on topic consumption and frequency of engagement. The brand then places each customer in the appropriate email campaign. It can also analyze data to identify emerging trends in fabric design, furnishing material preferences and color preferences to inform product development. You can personalize campaign messages based on behavioral data such as online engagement with products. Using behavioral and interest data to optimize thorny inventory issues and email personalization can be an effective strategy, and these are just two examples of a range of applications for this type of data. And this range and depth will continue to grow as technology helps marketers unlock treasure troves of consumer behaviors.
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